光华营销系以雄厚的师资力量、创新的人才培养模式、领先的国际化水平、优秀的学术研究成果，位居国内营销学研究与教学机构的前列。营销系主要培养具有扎实的管理学、经济学、统计学和心理学等基础知识，系统的市场营销理论与方法，一流的定量分析能力和国际化视野的高级学术人才和管理人才。
“数字消费与数字营销、基于...
当今社会，数字化驱动着供需两端的深刻变革，成为中国经济增长的重要引擎之一。其中，数字消费与数字营销是相关领域的两大重点研究问题：数字消费是推动数字经济发展的关键动力；数字营销变革了传统营销方式，日益成为主流营销方...
Speaker: Qihui Chen, The Hong Kong University of Science and Technology
Time: Monday, April 22, 1:30 - 3:00 p.m. Beijing Time
Place: Room 217, Guanghua Building 2
Speaker: 何志毅, 太阳集团所有网址16877
Time: 4月19日，周五，10:00-11:30，北京时间
Place: 太阳集团所有网址168772号楼 217教室
Speaker: Tat Chan, Washington University in St. Louis
Time: Monday, April 15, 1:30 - 3:00 p.m. Beijing Time
Speaker: Shuai Yang, Donghua University
Time: Monday, April 8, 1:30-3:00 p.m. Beijing Time
Speaker: Tianjiao Yu, Xiamen University
Time: Friday, March 29, 10:00-11:30 a.m. Beijing Time
Place: Room 216, Guanghua Building 2
Speaker: Fengyan Cai, Shanghai Jiao Tong University
Time: Monday, March 18, 1:30-3:00 p.m. Beijing Time
Speaker: Michael He JIA, The University of Hong Kong
Time: Monday , March 11, 1:30-3:00 p.m. Beijing Time
Place: Room 109, Guanghua Building 2
Speaker: Martina Pocchiari, National University of Singapore
Time: Monday, February 26, 1:30-3:00 p.m. Beijing Time
Place: Room 213, Guanghua Building 2
Speaker: Zheng Gong, Chinese University of Hong Kong, Shenzhen
Time: Wednesday, January 3, 1:00-2:30 p.m. Beijing Time
010-62747206
wsd@gsm.pku.edu.cn
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